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At the head office in Mannheim around 260 employees develop and internationally market high-quality and functional lingerie fashion. Corsage fashion from Felina is available in more than 100 countries.
Felina currently supplies around 1500 customers in Germany – with an emphasis on specialist stores. Felina products can also be found in medical stores, department stores and bought through mail-order. Around 6000 retailers and 1000 employees worldwide belong to the international Felina family.
The ERP solution
In Mannheim, an in-house development and individual solution with 220 users was set for replacement. Due to internal demands, especially at international level, Microsoft Dynamics AX was selected thanks to its flexibility and available functionality.
The new solution covers the Mannheim head office as well as the production facilities in Hungary and Poland and worldwide international distribution sites. With the help of Dynamics AX, the retail sector and shop management of the partner stores were strengthened as well as the business dealings themselves.